Nielsen-BlackArrow Pact Could Speed Adoption of On-Demand Ratings - Adweek
Adweek | Nielsen-BlackArrow Pact Could Speed Adoption of On-Demand Ratings Adweek Nielsen's mandate to begin offering on-demand content ratings (ODCR) has come closer to fruition, as the TV measurement giant is on the brink of being able to insert current commercial loads into library VOD content. In a deal that will be formally ... |
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