The model of a gadget launch: Cultivate an atmosphere of mystery and ... - The Independent

The Independent

The model of a gadget launch: Cultivate an atmosphere of mystery and ... The Independent In 1984, a young guy with a bowtie and long hair stood in front of a large audience in California, and made the pitch of his life. He was trying to persuade the people in front of him that the innovation they were about to see was going to change the ...

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